RESEARCH-LED STRATEGY & PERFORMANCE

Find Your Best
Next Move.

Neuroiam helps companies understand their customers, shape effective strategies, and build teams capable of executing them.

We combine behavioral science, JTBD, AI-powered products, and hands-on expertise to turn insights into measurable business results.

See Research Packages How We Work

Big results start with a clearer picture of reality.

We study how people think, decide, buy, and work together. Then we help you turn what you learn into the next right action.

HOW WE WORK

Research is where we start. Results are where we go.

Understand customers. Align teams. Make progress.

01 / CUSTOMERS02 / TEAMS

Why do your best customers choose you?

See the reasons behind customer choice.

We interview your best customers to uncover what drives their decisions.

Assumptions Evidence

PRODUCTS

Tools for deeper understanding.

Use our products on their own or as part of a research and advisory engagement.

Customer research · Live interviews

Interview Navigator

Real-time guidance that helps interviewers ask better JTBD questions and capture the full customer story.

Explore the product

Customer research · Analysis

Productobe.one

Analyze completed customer interviews and organize insights around Jobs to Be Done.

Visit Productobe.one

Sales conversations

SecondPitch

Analyze complex B2B sales conversations, identify buyer signals, and choose what to do next.

Explore the product

Individual intelligence

Personal Compass

A deep-dive assessment that reveals your strengths, motivations, challenges, and ideal work environment.

Explore the product

INDUSTRIES

Every industry runs on people.

Industries where our team has hands-on experience.

Real Estate Development

Understand why your best customers buy. Use those insights to improve marketing, increase property sales, and shape future developments.

Restaurants & Hospitality

Understand what brings guests to your business. Use those insights to strengthen your brand, improve marketing, and attract more guests.

Architecture & Design

Build teams around individual strengths to support business growth, deliver projects faster, and improve quality.

Procurement & Supply Chain Tech

Enter new markets by aligning your organizational structure and team strengths with your business goals.

Telecommunications

Find the most effective ways to attract customers with a smaller advertising budget. Use customer insights to improve your product strategy and marketing.

CASE STUDIES

What happens when insight becomes action.

A first look at selected engagements. Full stories, evidence and results will be added after team review.

Restaurants & Hospitality

Attract more guests

Procurement & Supply Chain Tech

Enter a new market

Telecommunications

Acquire more customers with less ad spend

Architecture & Design

Deliver projects faster and improve quality

Real Estate Development

Increase apartment sales

Your Story Could Be Next

Let's solve your next business challenge.

OUR APPROACH

We study people.
You make better decisions.

We believe leaders can make strong decisions when the evidence is clear and understood. Our work makes that evidence easier to uncover and act on.

Research methodsJobs to Be Done, Dreams to Be Done, qualitative interviews, and proprietary semantic analysis.

Human behavior expertisePsychology, behavioral science, and relevant neuroscience research inform how we investigate decisions and interactions.

People + toolsExperienced practitioners and our own products help bring insight into strategy, organization, and execution.

THE TECHNOLOGY BEHIND NEUROIAM

SEMANTIC ANALYSIS

Your speech reveals how your mind works.

“When a project is unclear, I like turning into . Once the process is settled, I start looking for .”

You enjoy making sense of a beginning.

ASK YOURSELF

What do people bring to you when they don’t know where to start?

One phrase is not enough to draw a conclusion. This is an illustrative example. We look for recurring patterns across different questions and unrelated topics, analyzing approximately 8,000–12,000 spoken words (60–80 minutes of natural speech).

OUR EXPERTS

Meet the People Behind the Work.

Researchers, strategists, and practitioners who turn insights into real business results.

Evgeniy Kovalev

Product & Innovation

Turns complex ideas into working products that people actually use and value.

LinkedIn profile

Antony Art

Strategy & Change

Talks a lot. Loves a challenge. Lights up when a client says, “That’s impossible” or “My team can’t pull it off.”

LinkedIn profile

Emily Carter

JTBD & DTBD Research

A rare type of person who can talk with customers all day, day after day. Uncovers real customer jobs, needs, and decision drivers.

LinkedIn profile unavailable

Daniel Brooks

JTBD & DTBD Research

Listens more than he talks. Runs deep interviews that reveal the why behind customer behavior.

LinkedIn profile unavailable

Nadya Vasenkova

JTBD & DTBD Research

A sharp interviewer who quickly builds trust and gets to what really matters. Turns conversations into clear, actionable insights.

LinkedIn profile

Max Irisov

AI Strategy & Vision

A strategist and AI expert who sees the bigger picture. Brings vision, practical insight, and clarity to complex change.

LinkedIn profile

Andrey Bozhko

Semantic Analysis

Turns what customers say into clear patterns, insights, and behavior predictions. Helps see not just words, but what’s behind them.

LinkedIn profile unavailable

Ilya Makeev

Behavioral Psychology

A systems psychologist who explores why people behave the way they do. Turns behavioral insights into practical solutions.

LinkedIn profile unavailable

Sergey Prikhodko

Product Development

Turns our ideas and research into reliable, user-friendly digital products.

LinkedIn profile unavailable

Roman Troshin

AI & Prompt Engineering

Teaches AI to deliver your insights faster, clearer, and without mistakes.

LinkedIn profile unavailable

Lena Skliarova-Mordvinova

AI Strategy & Vision

A strategist and AI expert who sees the bigger picture. Brings vision, practical insight, and clarity to complex change.

LinkedIn profile

Serg Dmitriev

AI Adoption & Implementation

Helps find where AI delivers the greatest value and turn that potential into real business results.

LinkedIn profile

YOUR NEXT MOVE

Let's Find Your
Next Best Move.

Tell us the challenge you're working on. We'll help you find a useful place to start.

← All Case Studies

CASE STUDY / ARCHITECTURE & DESIGN

From fragmented coordination to a shared design workflow

An architecture and design bureau of around 60 specialists struggled with long documentation cycles, revisions, and fragmented coordination across disciplines. We helped make its production process visible through Kanban, time tracking, and an agreed way of moving work between teams. The result was clearer coordination and a practical foundation for improving delivery.

~60Architects, designers, and engineers in the bureau

18 monthsWork on production processes and coordination

1Shared Kanban-based approach to managing project flow

The ResearchWORKFLOW & TEAM OPERATIONS

Making the work visible across disciplines

Project work → Handoffs and delays → Shared production workflow

Key areas: project visibility; coordination between architects, designers, and engineers; revision and approval points.

PROCESS REVIEW · KANBAN · TIME TRACKING · WORKFLOW ALIGNMENT

Inside the project

The bureau produced architectural concepts and design and working documentation for a larger real estate development organization. Its work depended on architects, designers, engineers, and business stakeholders moving complex projects through multiple decisions and approvals.

Delivery was difficult to predict. Documentation took longer than expected, coordination across departments was inconsistent, and late changes could send completed work back for revision. Teams had limited shared visibility into what was in progress, what was waiting, and where decisions were needed.

The immediate challenge was operational: make work and responsibilities clearer, improve coordination, and create the conditions for faster, more reliable delivery without assuming that increasing headcount was the answer.

← All Case Studies

CASE STUDY / TELECOMMUNICATIONS

Finding the right acquisition channels on a tighter budget

A telecommunications provider needed to attract customers while working with a reduced advertising budget. NeuroIAM researched customers and acquisition channels to identify the most effective directions for reaching demand. The findings informed changes to the company's product strategy and marketing priorities.

CONSTRAINTReduced advertising budget

RESEARCHCustomer decisions and acquisition channels

DECISIONSProduct strategy and marketing

The ResearchCUSTOMER & ACQUISITION RESEARCH

Understanding demand to prioritize acquisition

Customer insights

Acquisition-channel priorities

Product and marketing direction

Focus areas: customer needs and decisions; channels for reaching relevant customers; implications for product strategy and marketing.

CUSTOMER RESEARCH · CHANNEL PRIORITIZATION · PRODUCT & MARKETING STRATEGY

Inside the project

A telecommunications provider faced pressure to maintain customer acquisition while reducing its advertising budget. With fewer resources available, the central question became where to focus the spending and effort that remained.

The business needed a clearer understanding of its customers and which acquisition channels were most effective for reaching them. It also wanted to use that understanding to make better decisions about the product and how it was marketed.

The assignment therefore connected one immediate commercial constraint - a smaller advertising budget - with two wider decisions: how to prioritize customer acquisition and how customer evidence should shape product and marketing strategy.

← All Case Studies

CASE STUDY / PROCUREMENT TECHNOLOGY

Preparing a team for international growth.

NeuroIAM studied the team’s working styles, responsibilities, and collaboration challenges, then delivered practical recommendations, an interactive organizational map, and facilitated sessions to help shape the next stage of growth.

21Team members assessed

~90 minIndividual interviews

1Interactive organization map

THE RESEARCHTEAM / 21

21 perspectives.
One shared picture.

Technical foundation

Ownership & roles

Growth capabilities

IN-DEPTH INTERVIEWS · SEMANTIC ANALYSIS · ORGANIZATIONAL REVIEW

Inside the project

Project at a glance

Client A procurement technology company

Sector Procurement technology

Scope 21 participants and organizational review

Output Team report and practical guides, restructuring recommendations, interactive organizational map and facilitated sessions

The client develops procurement technology, including purchase-to-pay systems and electronic tendering platforms. As the company prepared to expand internationally and develop new AI and data products, its leadership wanted to understand how the existing team could support that next stage.

The assignment covered two connected priorities: improve the way the current business operated and prepare the organization for new markets. Leadership needed a clearer view of people’s strengths, the responsibilities they could take on, and the points where collaboration was becoming difficult.

The research therefore had to lead to practical management decisions: how to distribute responsibility, support people through change, and fill the gaps in the organization’s growth capabilities.

1. Clarify product ownership and role alignment

We recommended a management model in which the CEO sets strategic direction and success criteria, product leadership translates them into priorities, and product owners take responsibility for agreed outcomes.

Product initiatives would be presented as business cases, with a defined goal, resource requirements, target measures, and stopping criteria. This gave leadership a concrete way to discuss autonomy and accountability together.

Individualized recommendations proposed redistributing responsibilities in line with team members’ thinking strengths.

2. Separate technology strategy from delivery

The report proposed a clearer division between responsibility for architecture, technical standards, and long-term technology direction, and responsibility for staffing, sprint planning, and delivery.

A defined route for product teams to request engineering resources would make priorities, capacity constraints, and escalation points easier to discuss.

3. Establish a dedicated growth function

We proposed a Growth Office to investigate new markets and test demand before committing substantial development resources. Its remit included customer discovery, small experiments, backlog review, and the handover of supported opportunities to product teams.

The report also recommended strengthening government relations and international compliance capabilities to support expansion into relevant markets.

4. Make collaboration practical for each person

Each employee received individual instructions on how to communicate with the other team members. This went beyond general team communication rules: the guidance addressed how to work with different colleagues.

The manager also received guidance on how to lead the team. Together, these instructions translated the assessment into practical support for everyday communication and management, alongside the recommendations on roles and organizational structure.

The employee guidance distinguished between communicating with a manager, collaborating with peers, and working with direct reports. It included practical advice on presenting results, preparing concise updates, and adapting discussions to different colleagues. The CEO’s guide addressed delegation, autonomy, feedback, recognition, and protecting employees’ focus, with separate recommendations for individual team members.

Recommendations included leadership reviews focused on priorities and blockers, cross-functional meetings around handoffs, team retrospectives, and individual conversations about results, barriers, and development.

For urgent requests, we recommended making the business reason, expected result, deadline, and escalation path explicit. For focused work, the report proposed protected time and clearer agreements about workload and interruptions.

The client received more than an assessment to read. We delivered a set of documents, an interactive organizational map, and facilitated sessions that brought the findings into conversations about people, responsibilities, and processes.

The work connected three levels: where the organization needed to develop, how different employees could contribute through their thinking strengths, and how people could work together day to day.

Documents delivered

• Team research report. A consolidated account of the assessment findings, the team’s strengths, collaboration challenges, and priorities for organizational development.

• Organizational restructuring recommendations. Proposals for role alignment and the redistribution of responsibilities, connecting individual thinking strengths with the demands of the business.

• Individual communication guides. Instructions for each employee on working with other team members. The guidance covered communication with a manager, collaboration with peers, and interaction with direct reports, as relevant to the recipient’s role.

• Leadership guidance. A personalized guide for the CEO on leading different team members, including delegation, autonomy, feedback, recognition, and protecting focus.

An interactive map for organizational design

Alongside the documents, we handed over an interactive map for working on the organizational structure. It provided a shared working reference for discussions about how the team should be organized, complementing the written recommendations.

Sessions to understand the findings and design next steps

Delivery did not end with the handover of materials. We worked with the team and management to explore what the findings meant for their work:

• Team and management findings sessions to build a shared understanding of the conclusions and their practical implications.

• One-to-one sessions with key employees to discuss the findings individually and explore their relevance to each person’s work.

• Process-change design meetings to work through proposed changes to how the organization operated.

What the engagement put in the client’s hands

The outcome was a connected set of tools for organizational change: a team-level view, person-specific guidance, an interactive map for structure discussions, and facilitated work on the implications. Leadership had a basis for discussing who should own which responsibilities; employees had practical guidance on working with one another; and the team and management had opportunities to examine the findings and participate in designing process changes.

← All Case Studies

CASE STUDY / REAL ESTATE DEVELOPMENT

How buyer research helped apartment sales return to plan

A residential developer was falling behind its sales targets for apartments already under construction. NeuroIAM interviewed people who had bought quickly to understand the decisions behind their purchases. The findings helped refocus positioning, sales conversations, and acquisition tests around what buyers wanted to achieve. Following those changes, apartment sales returned to plan.

ON PLANApartment sales following the changes

2Buyer groups featured in the research findings

3Customer-facing touchpoints refocused: website, sales office, and outreach

The Research

CUSTOMER DECISION RESEARCH

The life decision behind the apartment purchase

Existing buyers → Purchase motivations and triggers → Positioning and acquisition hypotheses

Key insights: families investing in their children’s future; remote workers seeking space and privacy; education-related communities as potential acquisition channels.

BUYER INTERVIEWS · JOBS TO BE DONE · BUYING DECISION ANALYSIS

Inside the project

neuroiam.← All Case Studies

REAL ESTATE DEVELOPMENT / CASE STUDY

How customer insights helped apartment sales get back on track.

Understanding what buyers really wanted to improve marketing, reach new audiences, and increase sales.

THE BUSINESS OUTCOME

Sales back on target.

Apartment sales increased and returned to planned targets.

Stronger campaign response

Improved performance in selected marketing tests

New buyer opportunities

Additional audiences and acquisition channels identified

01 / THE CHALLENGE

Selling more apartments already under construction.

A residential developer was falling behind its sales targets. The business needed more qualified buyers and better marketing without changing the properties it was already building.

02 / FROM DISCOVERY TO ACTION

What buyers wanted. What we changed.

We interviewed existing buyers who had made quick purchasing decisions to uncover their motivations, buying triggers, and discovery channels.

WHAT WE DISCOVEREDWHAT WE DID WITH IT

A better future for their children

Parents from other regions wanted better universities, living conditions, and social opportunities for their children.

Shifted marketing messages toward educational opportunities, quality of life, and the future the apartment could offer.

A home that supports remote work

Remote professionals valued a separate workspace, privacy for video calls, and convenient coworking facilities.

Highlighted home-office benefits and work-from-home conditions in property presentations and sales conversations.

Buyers beyond real estate channels

Parent communities, graduating students' networks, and education-related groups offered new ways to reach relevant buyers.

Explored new acquisition channels and tested campaigns aimed at education-related audiences.

THE BIGGER PICTURE

Buyers weren't just choosing square meters. They were choosing the life those square meters could make possible.

These insights also informed concepts for future residential developments.

03 / SOLUTIONS WE DELIVERED

Customer ResearchStrategy & PositioningExecution & Advisory

Find more customers like your best buyers.

Understand what drives their decisions and turn those insights into growth.

← All Case Studies

CASE STUDY / RESTAURANT GROUP

A restaurant group grew revenue 2.2× with the team it already had

A restaurant group wanted to expand without assuming it needed new managers. NeuroIAM studied how people’s strengths matched their responsibilities, identified two existing employees able to lead new business directions, and helped redesign roles and operating workflows. Revenue rose 2.2× over six months. Both leaders continued in their roles, and revenue increased further after our active involvement ended.

2.2×Revenue compared with the starting level after six months

2Existing employees moved into leadership of new business directions

0External managers hired to lead the new business directions

The ResearchTEAM ASSESSMENT / ORGANIZATIONAL TRANSFORMATION

Finding growth capacity inside the existing team

Individual strengths → role redesign → ownership of new business directions

Key areas: strengths and role fit; responsibility and decision ownership; workflow redesign.

TEAM ASSESSMENT · ROLE ALIGNMENT · WORKFLOW REVIEW

View report ↗

Inside the project

The restaurant group was looking for new avenues of growth. The founder had a team in place, but not a clear picture of which people could take greater responsibility or lead new initiatives. As a result, opportunities within the existing organization were easy to overlook.

The business needed to answer two practical questions: Where was leadership capacity already present? And how should work be reorganized so people could turn that capacity into operating results? The assignment addressed team structure and day-to-day execution, not just recruitment or technology adoption.

← All Case StudiesNEUROIAM / CASE STUDY

RESTAURANTS & HOSPITALITY

How a restaurant business grew revenue 2.2× in six months.

Combining customer insights, team strengths, and operational changes to unlock business growth.

THE OUTCOME

2.2×

Revenue growth in 6 months

2 new leaders

Promoted from the existing team

Continued growth

After our active involvement ended

01 / THE CHALLENGE

How can we grow revenue and build a business that keeps growing?

The restaurant business needed new growth opportunities, a better understanding of its customers, and a team capable of taking ownership of new business directions.

02 / KEY DISCOVERIES

What we discovered about customers and the team.

10 customer interviews5 customer jobs identified

1. Exceptional taste matters most.

Guests described craving a particular burger for weeks. They didn't want to waste that rare treat on an average meal. The flavor and first bite had to deliver.

2. Guests love sharing that pleasure.

Some regulars brought friends specifically to watch them experience the food for the first time. Their friends' reactions became part of the reward.

3. The team had people ready for greater responsibility.

Team research identified two existing employees whose strengths made them a good fit to lead new business directions.

THE CUSTOMER INSIGHT

Great taste creates pleasure. Sharing it with friends makes it even better.

03 / WHAT CHANGED

From discoveries to business decisions.

Brand & Marketing

Developed positioning and campaign concepts focused on flavor, shared experiences, referrals, and customer loyalty.

Leadership & Organization

Two employees were promoted to lead new business directions, with responsibilities redistributed around the new structure.

Operations & Execution

Redesigned workflows, introduced selective AI-enabled improvements, and supported implementation.

04 / SOLUTIONS WE DELIVERED

Customer Research

Team Research

Strategy & Positioning

Organization & Performance

Execution & Advisory

Training & Enablement

What could better customer and team understanding unlock in your business?

Let's find your next growth opportunity.

Find Your BestNext Move.

Research is where we start. Results are where we go.

See the reasons behind customer choice.

Make a clear choice.

See how your team really works.

Turn team insights into results.

Tools for deeper understanding.

Interview Navigator

Productobe.one

SecondPitch

Personal Compass

Every industry runs on people.

Real Estate Development

Real Estate Development

The Results

The Challenge

What We Did

Key Insights

1. A Better Future for Their Children

2. A Home Designed for Remote Work

3. More Effective Acquisition Channels

The Bigger Picture

Restaurants & Hospitality

Architecture & Design

Procurement & Supply Chain Tech

Telecommunications

What happens when insight becomes action.

Restaurants & Hospitality

Procurement & Supply Chain Tech

Telecommunications

Architecture & Design

Real Estate Development

Your Story Could Be Next

We study people.You make better decisions.

Your speech reveals how your mind works.

Meet the People Behind the Work.

Evgeniy Kovalev

Antony Art

Emily Carter

Daniel Brooks

Nadya Vasenkova

Max Irisov

Andrey Bozhko

Ilya Makeev

Sergey Prikhodko

Roman Troshin

Lena Skliarova-Mordvinova

Serg Dmitriev

Let's Find YourNext Best Move.

From fragmented coordination to a shared design workflow

Making the work visible across disciplines

Inside the project

01. Client challenge−

02. Research process+

1. Examine the production flow

2. Make active work visible

3. Add a basis for measuring time

4. Agree how the workflow should operate

03. Key findings+

1. Delivery problems crossed team boundaries

2. Visibility was a prerequisite for better management

3. Late changes carried a high coordination cost

4. Improvement required a shared operating baseline

04. Practical recommendations+

1. Maintain a shared view of project flow

2. Clarify handoffs and decision points

3. Use time data to improve the process

4. Strengthen cross-functional coordination

05. Outcomes & deliverables+

Operating changes put in place

What the engagement provided

Next-stage priorities

Lasting value

Finding the right acquisition channels on a tighter budget

Understanding demand to prioritize acquisition

Inside the project

01. Client challenge−

02. Research process+

1. Define the acquisition decision

2. Examine customer demand

Find Your Best
Next Move.

We study people.
You make better decisions.

Let's Find Your
Next Best Move.

21 perspectives.
One shared picture.